With over 15 years of hands-on experience in web development and IT infrastructure, Michael is the technical architect behind App Forge.
Passionate about building systems from the ground up, Michael specialises in custom web applications, server infrastructure, automation systems, and WordPress development. His experience spans a wide range of projects, including complex websites, mobile applications, and custom-built platforms designed to solve real business challenges.
Michael began his career developing internal systems and technical solutions for businesses and has since spent more than a decade solving complex programming problems and building reliable digital infrastructure. His logical, solutions-driven approach ensures every project is built for performance, stability, and long-term scalability.
Hayley brings a strong background in retail management and organisation to the team.
She manages client communication, billing, and day-to-day admin, keeping projects on track and customers supported every step of the way.
Known for her friendly nature and eye for detail, Hayley helps ensure every client feels valued and looked after.
Michelle works with App Forge as a web designer and content strategist, helping businesses build websites that are clear, engaging, and easy for customers to navigate.
She specialises in website structure, user experience, and content flow, combining strategic thinking with creative design to develop websites that support both business goals and customer experience.
Michelle collaborates with the App Forge team through her company Soulsyn, contributing design, development, and digital content strategy across a range of projects.
Her creative design work is often developed under the name Misha, the creative identity she uses for her visual design projects.
Daniel connects with local businesses to help them understand the value of Australian hosting and modern website design.
With a background in retail management, he brings strong communication and customer service skills, bridging the gap between tech and people.
Daniel’s hands-on approach helps businesses find the right digital solutions and ensures clients always have someone local they can talk to.